Before You Look at a Number
What are you really investing in?
You could measure therapy in dollars per session. But that’s not what you’re paying for. You’re investing in the one thing you carry into every room, every relationship, every ordinary morning — your own mind, and your right to live inside it at peace.
Let’s Be Honest
“I can’t afford it.” I’ve stood exactly where you’re standing.
So let me ask the question underneath it — the one that actually matters. Not how much does this cost? but how much is my life worth? Is the way things are right now sustainable? If nothing changes, is this the life you want to be living a year from now?
Doing nothing has a cost too. It just arrives quietly — in your health, your relationships, your sleep, the version of you the people you love are missing. That price compounds, whether or not anyone names it.
The real question was never whether you can afford to heal. It’s what it will cost you not to.
What Your Investment Buys
More than a session. A different way of healing.
Depth over volume. Ninety-minute intakes. Extended EMDR — the way it was designed, not squeezed into 53 minutes because a billing code says so.
The whole you. We tend the whole Medicine Wheel — physical, mental, emotional, and spiritual — not just the symptom you walked in with. And, not instead of.
A space built to let your guard down. Curated, low-lit, calm — so your nervous system can settle the moment you sit down.
Clinicians who show up human. Real, licensed people who meet you as a person first — no clipboard walls.
Rooted at the source. We work at the root, not just the surface, so healing has something solid to stand on.
The freedom to not be a label. You are not a diagnosis. We help you set down the names others handed you — and take back your own.
What the Journey Looks Like
It starts with safety.
Most people arrive a little nervous — and that’s exactly where we begin. Before we go anywhere near the hard things, we build safety: helping your body and mind learn to feel again without being flooded. From there we move at your pace — resourcing first, then the deeper work, then integration. Some of it is conversation. Some of it is somatic. All of it is meant to help you come home to yourself.
What It Costs
Clear prices. No surprises.
Therapy is an investment in the one thing you use every day: your mind. Here’s exactly what care costs at NATIVation — no surprises, ever. You’ll receive a personalized Good Faith Estimate before services begin.
Therapy
Depth over volume.
Private-pay unless billed to insurance where accepted. Your rate depends on whether your clinician is fully licensed or an associate practicing under supervision.
Initial Intake
$169–$199
comprehensive evaluation
Individual Therapy
$139–$169
53 minutes
Individual Therapy
$127–$154
45 minutes
Individual Therapy
$85
30 minutes
Group Therapy
$80
per session
Family Therapy
$139–$169
53 minutes
Add-ons: after-hours evening/weekend +$30 · interactive complexity +$20.
Intensives & VIP
Go deep in a single sitting.
Billed at the clinician’s hourly rate — the total depends on the length agreed in your treatment plan. Your rate depends on whether your clinician is fully licensed or an associate.
Per Hour
$139–$169
Half-Day Intensive
$417–$507
3 hours
Full-Day Intensive
$834–$1,014
6 hours
Neurofeedback
Drug-free brain training.
Private-pay only. Start with a qEEG brain map, then choose your program — the $397 map fee is credited toward any program you begin within 30 days. Flexible monthly payments available through CareCredit.
qEEG Brain Map
$397
$27 deposit to schedule · $370 at your appointment
30-Session Program
$4,490
$4,093 with brain-map credit
48-Session Program
$5,980
$5,583 with brain-map credit
68-Session Program
$8,180
$7,783 with brain-map credit
At-home programs include a loaned Home Training Kit ($700 refundable equipment deposit).
Hypnotherapy
Deeper than talk therapy can reach.
Our Heart-Centered approach to clinical hypnotherapy — sessions typically run 90 minutes to two hours.
90-Minute Session
$254
3-Session Package
$685
save ~10%
6-Session Package
$1,295
save ~15%
Couples Therapy
Start with a real foundation.
Couples therapy begins with a three-session Gottman assessment, then continues at the hourly rate.
Gottman Assessment
$169–$199
each of 3 sessions
Ongoing Session
$139–$169
per hour, after assessment
Gottman Connect Toolkit
$149
optional · one-time · lifetime access
What Might Be Holding You Back
Every hesitation you have, we’ve heard — and we honor it.
“It’s a lot of money.” It is. And so is another year of not sleeping, not being present, not feeling like yourself. That’s why we offer insurance, private pay, superbills, HSA/FSA, and monthly financing — so cost doesn’t have to be the wall between you and your life.
“I’ve tried therapy before and it didn’t really help.” So had many of the people who heal deeply here. Fifty-three minutes of surface talk isn’t the same as whole-person, root-level work with a clinician who has the time to actually go there. This is therapy the way it was meant to be done.
“I don’t want to be labeled — or put on medication.” You won’t be pushed into either. We’re not anti-medication — and, not instead of — but private pay means we can work without a diagnosis attached. We help you set labels down, not take new ones on.
“I don’t have time.” Our clinicians set their own hours, we see clients from early morning into the evening, and we offer telehealth across Missouri, Utah, and Arizona — including places where care is hard to reach. Healing fits into your life, not the other way around.
“I’m not sure I’m even ready.” Almost no one feels ready. That’s why we start with safety, at your pace — and why the first step is simply a free matching call. No pressure, no commitment, just a conversation.
Two Paths, Both Honored
Insurance or private pay?
With insurance
Using insurance lowers your per-session cost once your deductible is met — but your insurer requires a mental health diagnosis on your permanent medical record, can review your treatment, limits session length and count, and restricts you to in-network clinicians.
With private pay
Complete privacy — no diagnosis required, no insurer in the room. You choose your clinician, your pace, and your approach, including hypnotherapy and neurofeedback, which insurance doesn’t cover. We provide superbills if your plan reimburses out-of-network care.
In-Network Coverage
Insurance we accept, by state
Utah
Aetna · Cigna · UnitedHealthcare (UMR) · SelectHealth · Regence/BCBS · PEHP · EMI Health · DMBA
Missouri
Aetna · Cigna · UnitedHealthcare (UHC/UMR)
Arizona
Aetna · Cigna · Blue Cross Blue Shield — including the Tonto Apache Tribe’s self-funded plan through Summit/BCBS
Note: some plans limit which clinicians they cover — when you get matched, we confirm your coverage with your specific clinician before your first session.
Through Your Employer
Employee Assistance Programs (EAP)
Your employer may cover therapy at no cost to you — check your benefits portal or ask HR, then bring us your authorization.
Employers: our founder also provides private EAP services for organizations — contact us.
Financing
Make it monthly with CareCredit
Get care today. Pay over time. CareCredit is a health and wellness credit card with flexible financing options, so you can get the care you need now and pay over time.* It’s accepted at 285,000+ locations — dentists, doctors, vets, and more — so it keeps working long after your care with us, for you and your whole family.
- Easy application, instant credit decisions — apply online anytime, or by phone with a live agent Monday–Friday, 9 AM–9 PM ET.^
- No impact to your credit score to see if you prequalify online.
- Flexible, promotional financing on purchases of $200 or more at locations in the CareCredit network.^^
Once you’re approved, just tell us you’d like to use CareCredit and we’ll take care of the rest.
Prefer not to open a credit card? At checkout you can also pay over time with Klarna or Affirm — smaller payments, no traditional card. We also accept all major cards, HSA, and FSA.
*Subject to credit approval. ^Live agent hours Monday–Friday, 9 AM–9 PM ET. ^^Promotional financing available on qualifying purchases of $200 or more at locations in the CareCredit network. NATIVation is not the lender; approval and terms are between you and CareCredit (Synchrony Bank).
Start Where You Are
Not sure where to start?
Book a free Matching Call — insurance card in hand if you have one — and we’ll walk you through your options.